Analysis of Lexus
Number of pages:
13
ABSTRACT:
This 13 page paper examines Toyotas luxury brand Lexus, looking for a background to the brand and its development, and then assessing its position in 2010 assessing the external and internal environment before making strategic recommendations. The bibliography cites 15 sources.
FILE NAME:
File: TS14_TElexus1.rtf
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